Archives : 2011 : October
A New Category Is Born
October 26th, 2011Today is a special day at NAVIS – sort of a birthday. For quite awhile, NAVIS has struggled with the fact that no category sufficiently defined what we do. We are sometimes referred to as a software company, but that’s only partially accurate. Sometimes we’re a call center company, which is certainly true for part of our business but not all. I’ve heard marketing tracking company, which is only a piece of what Narrowcast does. And there are probably a dozen others – CRM, ACD, lead management, etc.
We got so tired of searching for the right category that we have decided to create a new one. So after a lot of discussion, we came up with:
Reservation Sales System
It’s simple, concise and accurate. Everything we do, whether it’s NAVIS Narrowcast or RezForce is designed to increase reservation sales. It’s easy to understand and easy to remember.
So…help us spread the word. When you are asked, “What does NAVIS do?”, you can now reply that NAVIS makes an amazing Reservation Sales System. I threw in the “amazing” part ‘cause I’m a marketing guy. It’s what I do.
Bill Schlosser
Vice President – Marketing
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