SEO Trumps PPC
August 15th, 2011I realize a lot of attention is being paid to PPC and rightly so. You need to stay on top of it to make sure your hard-earned marketing dollars are being spent on ads that bring in the revenue.
But given that paid links account for about 25% of clicks and organic links for the other 75%, it makes sense that you should focus even greater attention to your SEO.
One of the best things you can do is make sure you are using your primary keywords in the text of your home page and your secondary pages. Don’t overdo it. Just write your copy in such a way that the words are used at least three times.
No need to worry about the keyword meta tags since Google ignores them. But you should make sure to use your primary keywords in your title and description tags.
Lastly, develop rich content that includes photos and videos since Google ranks those sites higher.
Above all, stay on your SEO. Change your copy frequently, measure the results and try again. It will pay off big time.
Bill Schlosser
Vice President – Marketing
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Good comments Bill.
Too many times I see a beautiful website with a homepage full of great photos and graphics, but little actual text (not text within a graphic). Search engines cannot see your content when it’s all images. Try turning off images on your site…this is what Google sees. Images are great, but don’t forget to provide content the “spiders” can find.
Blogs are a great way to boost keyword richness. Having your blog on a sub-domain (a site within a site) is another way to have your pages rank higher organically, as long as your posts contain relevant content.
Pat Conlon
@ August 22nd, 2011 at 19:25NAVIS Client Advocate