Working For The Weekend

April 5th, 2011

Maybe more people are reading email, posting on Facebook and taking a call on their cell at their cubicle during the week. Maybe.  But one thing is for sure – a greater percentage of callers are reaching out to resort lodging properties during the weekend.

During the last six years, the percentage of callers dialing for vacation accommodation information or a booking on the weekend has increased from 15.25% in 2005 to 18.65% in 2010, a 22% increase.  Who is answering your phone on the weekend?

Mike Ficher
Senior Business Analyst


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