Outbound Drives Inbound Vacation Rental Revenue
April 22nd, 2011I always love it when I go onsite with a new client and right out of the gate they experience the benefit of outbound follow-up. In this case the client took advantage of NAVIS outbound email templates in order to secure a booking in one of their nicer homes.
Here’s the story. It had been over a week since the prospective guest originally called in. The reservation agent had called and left 2 voicemails since—good proactive outbound work, right? We decided we wanted to try another method of communication – email.
It worked beautifully! About 60 seconds after we sent the message a call came in from that same prospect, ready to book. The moral of this story…life’s busy, something fun like planning a vacation can get put on the back burner, so try multiple methods of outbound communication and keep up the follow-up.
Here’s the simple, personal email template we used with this aged lead. I hope it serves you well.
Hi [First Name],
I just wanted to check back and see how you are doing with your vacation planning. Have you made a reservation? If not, I would love to help you. Please give me a call today because we have been taking quite a few reservation calls and I want to make sure we get your property secured.
You can reach me at [PHONE]. If I’m not available please feel free to speak with anyone on my team as I have included notes in our system about your preferences.
Looking forward to seeing you in beautiful [LOCATION].
Brise Carpenter
Client Advocate
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