For More Resort Lodging Revenue, Out Is In!
March 28th, 2011One of the great things about having accurate data that shows where your revenue is coming from is being able to see what is working and what isn’t, which allows you to do more of the former and less of the latter. One of the best “it’s working” things for NAVIS clients is outbound selling. Over the last 12 months, it’s worked to the tune of $24 million in new bookings – and rising.
Our clients are often surprised at how receptive guests are to receiving a call. Many guests say, “I’m so glad you called. I had contacted so many places that I couldn’t remember who offered what.” Cha-ching!
Of course, implementing a good outbound sales strategy takes some work. You have to make sure you are using the right reservation agents. A good inbound agent doesn’t necessarily translate to a good outbound agent. But with the right people, the right tools, and good measurement systems, you should be able to add to your current inbound conversion rate with another 10% or more.
Out is in. Give it a try.
Bill Schlosser
Vice President – Marketing
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