Social Media More Important Than TripAdvisor?
December 6th, 2010This past weekend, I was listening to my favorite podcast, TWIT (This Week In Tech), and the panel of technology experts stated that they don’t rely on TripAdvisor like they used to because they felt there were too many hotel and resort managers on there polluting the quality of the reviews.
Instead, they are more likely to use their social media networks where they can ask for recommendations from their online friends.
This shows the power of social media and why it’s so critical to focus on customer service. Happy guests bring in more happy guests – it’s that simple.
Subscribe to Bill's Blog
