Archives : 2010 : December

Carolina In The Morning

December 30th, 2010

Despite residing in the same geographic region, Florida, North Carolina and South Carolina experience quite different average lengths of stay. In November, average length of stay for vacation property rental guests in Florida is 5.83 days; in North Carolina, 6.08 days; in South Carolina 3.38 days. Interesting—average length of stay in North Carolina is almost twice as long as its brethren state, South Carolina, according to NAVIS Geo-Analytics participants.

Florida and North Carolina prompt the Southeastern region to offer the highest average length of stay for four major geographic regions in the United States at 4.30 days.

Mike Ficher – NAVIS Senior Business Analyst

Bill’s Blog Changes – Alert The Media

December 30th, 2010

What has been Bill’s Blog (my blog) is opening up to include articles from other people here at NAVIS. This prompted a name change – Blah Blog.

Enjoy.

Bill Schlosser

Social Media More Important Than TripAdvisor?

December 6th, 2010

This past weekend, I was listening to my favorite podcast, TWIT (This Week In Tech), and the panel of technology experts stated that they don’t rely on TripAdvisor like they used to because they felt there were too many hotel and resort managers on there polluting the quality of the reviews.

Instead, they are more likely to use their social media networks where they can ask for recommendations from their online friends.

This shows the power of social media and why it’s so critical to focus on customer service. Happy guests bring in more happy guests – it’s that simple.