Archives : 2010 : November

SEO Tactics

Did you see this in Marketing Sherpa? Even though it is B2B focused, it is interesting, nevertheless. It shows the SEO tactics being used by B2B marketers on “effort required” and “effectiveness” scales. No surprise, it shows the importance of content. Big surprise, it shows Keyword Research as not requiring much effort. Anyone that has done SEO right knows that keyword research takes quite a bit of time.