Archives : 2010 : June
NAVIS Helping Gulf Coast Resort Lodging Clients Mitigate Revenue Loss
June 17th, 2010NAVIS has been working closely with our resort, hotel, and vacation rental management clients along the Gulf coast in a multi-phase program to help them mitigate their losses from the catastrophic oil spill.
As part of the first phase, we have helped them develop a pro-active approach that includes daily updates about the beach conditions in their area, many of which have yet to see any effects. Live web cams, guest videos and blogs are among the many communications that NAVIS clients are using to get the word out that their area continues to be a great vacation destination. We have also helped them develop phone scripts that speak to the positive aspects of staying at their property.
In phase 2, NAVIS is providing detailed analytics about their call volume that shows the decline in lead calls from last year to this year. This data, when combined with the revenue and cancellation data obtained from their reservation software, serves as powerful evidentiary information for filing a claim with British Petroleum. Where needed, NAVIS can also provide regional call volume information to corroborate an individual company’s claim.
NAVIS Research shows that while call volume for NAVIS clients on the Florida Panhandle is up by 4.9% during the period of April thru June 16, the volume of lead calls is down 16.9%. Call recordings indicate that a lot of people with existing reservations are calling with questions about the oil spill, but there is a significant drop in calls regarding new reservations.
NAVIS realizes these efforts are just band aids on a massive problem, but if in some small way it helps these companies survive this terrible ordeal, we are happy to do what we can.
Vacation Rental and Resort Call Volume Through May
June 8th, 2010When we compare reservation/lead call volume of the same set of U.S. clients from this year through May versus the same period last year, we see that every month has been ahead of last year except for May. Overall total is ahead by a little over 5%. Here’s the graph:
NAVIS Certification Is A Plus
June 7th, 2010Our vacation rental and resort clients around the country are starting to see the advantages of hiring people with NAVIS experience, such as this help wanted ad from Black Butte Ranch.
If you haven’t already discovered it, our Client Advocates offer monthly webinars via NAVIS University that provides the knowledge needed for NAVIS Certification. Check it out!
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