Creating Loyal Vacation Rental Guests Should Be Top Priority
March 4th, 2010NAVIS Research recently analyzed the importance of guest loyalty. What was revealed is absolutely amazing. It shows that the more you can get your guests to return, the more likely they are to return again. While this may seem like a “duh” moment, the percentages are where the real news is. If you can just get your guest to return a second year, the percentage jumps from 15% to 42% that will come back. If this doesn’t show the importance of loyalty, I don’t know what does.
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