Archives : 2010 : March
Vacation Rental Average Stay Value Showing Summer Stress
March 25th, 2010Among the multitude of resort and vacation rental industry data points that we track here at NAVIS is Average Stay Value. The graph below shows the trend for bookings through February for this year (orange line) vs last year (blue line). It shows the stay values for reservations on the books looking forward, which are averaging 15% below last year. Obviously, this is a trend that isn’t welcome and points to the extensive discounting going on in the market.
Creating Loyal Vacation Rental Guests Should Be Top Priority
March 4th, 2010NAVIS Research recently analyzed the importance of guest loyalty. What was revealed is absolutely amazing. It shows that the more you can get your guests to return, the more likely they are to return again. While this may seem like a “duh” moment, the percentages are where the real news is. If you can just get your guest to return a second year, the percentage jumps from 15% to 42% that will come back. If this doesn’t show the importance of loyalty, I don’t know what does.
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