Archives : 2009 : November
Vacation Rental Search on Google
November 25th, 2009If you haven’t seen the Beta version of Google Insights for Search, check it out HERE. You can compare search volume patterns across specific regions, categories, time frames and properties.
Resort Lodging Social Media Usage Survey Results
November 19th, 2009I polled 1290 vacation rental managers and independent resort managers on Nov. 16 to ask them about their usage of social media. 86 responded (6.6%). Here are the results:
1) Do you use social media as part of your overall marketing?
2) Please check all that you are using.
The “Other” category included LinkedIn, TripAdvisor, FlipKey, Vimeo and Flickr.
3) Of those you checked, which are bringing in reservations?
The power of Facebook to bring in reservations was no real surprise. We’ve heard of it being used very successfully by many clients. Probably the biggest factor to note here is that 55% really don’t know what is working and what isn’t.
November 17th, 2009
If you haven’t already discovered Voice123.com and you’re looking for professional voice talent, this is the place to go. You send in any sort of script and you will receive a number of auditions – which happened very quickly for me. The voices are great, the turnaround is fast and the price is surprisingly affordable. Videos, IVR recordings, webinar voice overs – you name it. Adding a professional voice to your marketing project can mean the difference between a dud and a success.
VRMA Geo-Analytics Program
November 9th, 2009If you’re a VRMA member and you haven’t done so already, you should sign up for the VRMA Geo-Analytics Program – a FREE benefit for all VRMA members. Per our exclusive agreement with VRMA, for the next three years NAVIS will provide VRMA members with a monthly aggregate report that shows various performance trends for the U.S., your region, your state, and your local area (where possible). The analysis is comprised of data collected directly from participating VRMA members.
Click HERE for more details about the program. Sign up today!
In case you’ve been exposed to the statements from the naysayers that NAVIS can’t be trusted with your data and will try to sell it, nothing could be further from the truth. Selling your data would not only be suicide on our part and violate the trust that we have so carefully built over two decades, it is expressly stated in our agreement that NAVIS cannot sell the data. Your data remains your data and you retain all rights.
We’re in the process of uploading some great short videos on the YouTube NAVIS Channel that explain many aspects of this program.
Happy bookings!
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