Lifecycle Marketing Blog

The Tremendous Value of the Follow-Up: LifeCycle Campaigns that Drive Revenue

I started to call this The Lost Art of the Follow-Up, but in truth, I’m not sure enough companies ever understood the art well enough to say that it’s been lost. Perhaps the Little Known Art of the Follow-Up is more appropriate. Here’s what we know: follow-ups substantially increase sales. They are necessary. And they …

news

CEO Kyle Buehner: Look beyond traditional barriers to fuel success

What are the trends that the hospitality industry will be talking about in 2017? We’ll see a renewed focus on growing occupancies in 2017 after this year’s slowing occupancy rate and the expected rise in supply. One significant difference in this next cycle will be the need to protect and grow profitability while increasing occupancy. …

VRMA 2016 Takeaways

The One Quick Fix That Will Immediately Improve Reservations Conversions & Sales for Vacation Rentals

Before VRMA National, our team made over 400 calls to a total of 84 properties. Our goal was to look beyond our clients—we already know how they are doing—to take the pulse of vacation rental reservations sales, locating the strengths and weaknesses of the industry and benchmarking so vacation rental professionals can compare how their …

Homeaway Blog - Vacation Rentals and Revenue

What’s Happening with HomeAway & How You Can Still Make Money

There has been quite a lot of ‘conversation’ in the vacation rental industry regarding HomeAway’s recent email to customers notifying them that the company “will deactivate listings that contain messaging indicating that travelers are encouraged to pay outside of our reservation system.” This does not preclude vacation rental managers (VRMs) from posting a web address, …

VRMA Conference Can't Miss Sessions

Can’t Miss Events at VRMA National

The good news is that the vacation rental industry is projected to grow 9.7% per year through 2020 (Statista). For vacation rental managers (VRMs), this growth comes with a new set of challenges. In addition to an overall increase in competition, Andrew McConnell of Rented.com notes that there’s been convergence in the marketplace. Travelers aren’t …

Drive Sales eBook Blog

Transforming Reservation Inquiries into Profitable Sales

To think that the days of traditional reservations agents are dead is both exactly right and exactly wrong. Technology may be moving at break-neck speed, but the trusted voice channel is still alive and well. The phones still ring—a lot. Over half of reservations are still booked via the phone, but it’s all more efficient …

Reno Nevada Workplace

NAVIS Continues Growth, Expands Into Reno

Leading hospitality technology company opens the third market to meet emerging demand for its reservation sales and marketing platform BEND, OR and RENO, NV (October 5, 2016)  – Fueled by a fast-paced growth trajectory, NAVIS, the nation’s leading reservation sales and marketing platform for the hospitality industry, today announced its expansion into Reno, Nevada with …