Finally, Complete Online and Offline Revenue Results
For All Your Marketing Campaigns
With NAVIS Narrowcast, you have always had the unique ability to track the revenue generated from each of your offline marketing campaigns. Now, you can track both your online and offline sources for all your online campaigns. See detailed revenue results and ROI from Google pay-per-click keywords that were booked on your website, booked by you over the phone, or booked by NAVIS RezForce® over the phone.
For example, someone visiting your website from a Google PPC ad might book online, call your company's toll-free number, or connect with a NAVIS RezForce Vacation Planner after hours. Whatever method they choose, you will know the results and the keyword that got them there, whether from Google, Yahoo, or Bing.
Now you can take action when a keyword campaign is generating a lot of impressions, but not a lot of revenue. You will see the exact ROI for each campaign, and how much revenue your online campaigns are bringing in over the phone - actionable information that will make your marketing more efficient, make you more successful, and save you money.
Click HERE to see how the right data
can result in the right decisions
Campaign Data You Can Use
For the first time, you have TOTAL visibility into the results of each campaign, including:
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Total revenue
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Online revenue from your website
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Revenue from your inbound phone calls
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Revenue generated by NAVIS RezForce on your behalf
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Total pay-per-click impressions
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Total clicks
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Total cost
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Click through %
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Cost per click
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Cost per answered call
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Cost per reservation or lead
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Return on investment (ROI)
What You Need
To implement this powerful tracking capability requires the following:
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An "enhanced" NAVIS interface with your reservations/booking software that pushes online bookings and campaign toll-free numbers to NAVIS Narrowcast. Currently, the following software vendors have either already developed or are near completion with the enhanced NAVIS interface that enables this feature, with others expected in the near future:
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A "push report" on your Google AdWords, Yahoo, or Bing account that sends the campaign information to NAVIS Narrowcast. This is a straight-forward process that NAVIS can help you implement.
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Special "keyword tracking" coding on your website that tells NAVIS Narrowcast the PPC source of inbound calls. The code is readily available from NAVIS and can be easily integrated into your site by your website administrator.
Track ANY Online Placement
In addition to complete visibility into your Google campaigns, NAVIS Website Integration provides other powerful features that let you track revenue from NAVIS Push2Talk and Push2Chat, your Contact page, social media links, and other online sources that drive traffic to your site.
Want to know how much online revenue was generated from your Facebook campaign or those tweets you post to Twitter every week? NAVIS Narrowcast with Total Website Integration will tell you.
For more information, download our brochure or contact your Client Advocate.
