Weather the Whether
With NAVIS
[Whether Times Are Good or Bad]

When economic uncertainty takes center stage in the minds of your guests, it can easily transform into fewer vacations and less spending, which unfortunately, can result in fewer reservations for your business.

With the NAVIS System, you are protected from these types of downturns thanks to our innovative solution for capturing more reservations from what you already have. By enabling you to convert more of your calls to reservations and capture more data about your callers, the NAVIS System gives you the ability to not just survive bad economic times, but actually grow and enjoy more revenue.

Imagine growing your business with the same or fewer calls. Imagine doing this when your competitor doesn't have that ability. You would gain market share that your competition would have a difficult time recovering.

Higher Reservation Conversion Rates
NAVIS Narrowcast automatically records each inbound call for quality control and agent coaching. Our integrated Call Scoring capability lets you quantify where your agents need help, and track their improvement as your coaching takes effect. On average, NAVIS clients have seen improvements of 15% to 40% over their close rate prior to implementing NAVIS.

You will know exactly how well each of your agents are performing:

• How many calls they answered
• How many of the calls they booked
• How much revenue they have brought in
• How much revenue they generated per call
  ...and so much more.

Higher close rates mean more revenue.

More Targeted Marketing
Your calls are a valuable source of marketing data that enables you to know more about your guests and your prospects. The more you know, the better you can focus your message and the better you can communicate with your market.

More data gives you the freedom to segment your marketing. By categorizing your guests and prospects into similar groups, you can personalize and customize your email and direct mail campaigns. On average, segmented emails are read twice as much as those that aren't segmented.

NAVIS Narrowcast automatically captures demographic information about your callers based on their zip+4 location, which provides you their income category and lifestyle information.

The collected data, and the data mining capabilities of NAVIS Narrowcast let you execute powerful, targeted marketing campaigns based on an endless variety of criteria:

• All the people who called last January who didn't book
• Hot leads in the top demographic profiles
• Those who called in the last 4 days who didn't book (but who are probably still looking)
• Those who called for the free ski day marketing campaign but didn't book
• All those from Colorado, Utah and California who booked between March and May
• Those from Ohio, Michigan and Connecticut who called between January and May who expressed interest in the antique car show, but didn't book
  ...and so on.

More targeted marketing drives more calls to your business, and increases your revenue.