These days, if you're not targeting your marketing, you're not marketing. To be a smarter marketer, you've got to segment your market, target your message to those people who want to hear it, and measure the results. That means you need to segment your data into small groups - preferably down to the individual, use that data to target your marketing, and finally - measure, measure, measure.
The NAVIS System lets you do all of that and more!
Guest Profiles and PreferencesNAVIS Narrowcast enables the capture of extensive information about your callers.
Automatically Capture:
Your Agents Capture:
The more you can know about your guests, the better you can focus your message and reach the right people. For the majority of your inbound calls, the NAVIS Narrowcast system automatically provides detailed demographic information about your callers based on their Zip+4 location. NAVIS Narrowcast gives you the tools to mine your data and export it for direct marketing purposes. You can select demographic groups, the dates your callers contacted you, their dates of stay and a host of other information for more successful marketing.
The built-in campaign tracking functionality provides extensive information about the number of calls and revenue generated from each marketing campaign. By knowing what's working and what isn't, you can stop throwing good money at bad marketing programs.
By leveraging your caller data and knowing what works, you can drive more calls to your vacation rental or independent resort. The technologies and processes enabled by NAVIS Narowcast allow you to close more of those calls, capture more data, and drive more calls with smarter marketing. It's a beautiful thing!