Navis Narrowcast Features & Benefits

What if you...

• Knew exactly how effective each marketing campaign is.
• Captured the address and phone number of every prospective guest who called your company for the last five years.
• Understood the demographic and behavioral characteristics of your best clients and the names and addresses of people who are just like them in your market areas.
• Could assess precisely how effective each member of your reservation team is, and how each member compares with all the others.
• Could listen to any reservation call anytime from any computer?
• Had this knowledge available at your fingertips in real time?

Increase occupancy by:

• Changing your "Broadcast" marketing efforts to targeted "Narrowcast" campaigns that are target marketed specifically to a listing of people that you can now create with the click of a button, that match the exact profile of your ideal guests.
• Tracking in real time the effectiveness of each of your marketing campaigns (and moving your spending from what doesn’t work, to those campaigns that are creating business).
• Improving reservationist productivity by knowing each of your reservationist’s sales conversion rates and call activity - including results. Each reservation call is recorded for future playback and evaluation.
• Turn your business into a 24x7 operation by answering and booking night and weekend calls without having to hire, train, or pay for idle time during low call periods.
• Eliminating phone system inefficiencies that result in lost bookings - busy’s, hangups, long hold times.
• Utilizing your Navis Narrowcast data to proficiently contact past interested callers at the appropriate time with targeted promotional campaigns.