Navis and TripHomes Agree to Share Technology That Tracks Vacation Rental Reservation Leads
Bend, Ore. – August 29, 2006 – Navis, developers of the vacation rental industry’s most innovative web-based system for optimizing marketing, managing reservations, and increasing booking revenues, today announced a technology partnership with TripHomes, the leading vacation rental marketplace exclusively designed for property managers. The Navis Narrowcast System and TripHomes’ reservation lead generation capabilities create a seamless, automatic interface for rental managers.
The Navis Narrowcast System enables vacation rental management customers to track the ROI of marketing campaigns, record phone calls and manage email inquiries generated by their in-house marketing efforts.
“Until now, the industry had no automated way of tracking response times and conversion rates on email inquiries received from third-parties,” said Kyle Buehner, president of Navis. “Together, TripHomes and Narrowcast change that.”
“The Navis Narrowcast System allows customers to manage email inquiries from TripHomes’ large vacationer database more easily and faster than ever,” said Stephan DeBernede, US director of sales of TripHomes.
About The Navis Narrowcast System
Designed using advanced telephony and software architecture, The Navis Narrowcast System automatically captures demographic information for each incoming call to a vacation rental management company, and archives the data for future targeted marketing campaigns. Each email, direct mail, ad or other marketing campaign is assigned a unique 800 number, which can then be tracked and analyzed for lead results, sales conversion percentage, cost effectiveness – even the ROI for each campaign. Calls can be recorded for quality control and reservationist training purposes. Lead response times are automatically tracked, along with corresponding notes and customer contact information. By implementing The Navis System Best Practices, vacation rental companies can realize significant increases in reservations while at the same time reducing operating and marketing costs.
About TripHomes
TripHomes is part of HomeAway, Inc., the the world's largest online vacation rental listing company, with offices in the U.S. and Europe.
TripHomes’ unique pay-for-performance pricing model allows Property Managers to showcase their entire inventory with no initial investment, resulting in more new customers and reservations than ever. Furthermore, our interface puts property managers in complete control –from inventory management to response monitoring to financial status– all in real time.
About Navis
Navis, founded in 1987, is a privately held company wholly owned by Buehner-Fry, Inc. headquartered in Bend, Ore. Navis connects vacation rental management companies with customers, owners, prospects and properties using web-based technologies that track calls, provide 24/7 reservations call center, in-home unlimited long distance, remote temperature monitoring of rental properties, housekeeping and maintenance monitoring, automated guest communications, website telephone connection, and links to popular vacation rental reservations software.