http://marketing.navistechnologies.com/Library/Blog/default.aspxFri, 14 Nov 2008 21:39:01 GMTSmartSolutions.Impact, Version=2.5.1383.13134, Culture=neutral, PublicKeyToken=nullhttp://blogs.law.harvard.edu/tech/rss60http://marketing.navistechnologies.com/Library/Blog/303228.aspxIf you want to do some serious segmentation of your vacation rental guest and prospect data, you had better get serious about collecting the right data.http://marketing.navistechnologies.com/Library/Blog/303228.aspxFri, 14 Nov 2008 21:39:01 GMThttp://marketing.navistechnologies.com/Library/Blog/302391.aspxIf you're in vacation rental marketing or resort marketing, you should look into joining a local marketing group.http://marketing.navistechnologies.com/Library/Blog/302391.aspxMon, 10 Nov 2008 15:55:47 GMThttp://marketing.navistechnologies.com/Library/Blog/301553.aspxI hear it all the time. "We don't use our inbound call data."http://marketing.navistechnologies.com/Library/Blog/301553.aspxMon, 03 Nov 2008 23:56:04 GMThttp://marketing.navistechnologies.com/Library/Blog/298335.aspxIf you haven’t already noticed, there’s a significant movement going on to save the Vacation Rental Managers Association – VRMA.http://marketing.navistechnologies.com/Library/Blog/298335.aspxSat, 04 Oct 2008 18:14:02 GMThttp://marketing.navistechnologies.com/Library/Blog/296215.aspxBack in June, I wrote about offering your guests a gas rebate or other promotion that helps defer the cost of fuel for the trip to your vacation rental or resort.http://marketing.navistechnologies.com/Library/Blog/296215.aspxFri, 19 Sep 2008 20:57:55 GMThttp://marketing.navistechnologies.com/Library/Blog/292291.aspxSome of the signs point to an economy that is on the mend. http://marketing.navistechnologies.com/Library/Blog/292291.aspxWed, 27 Aug 2008 20:24:55 GMThttp://marketing.navistechnologies.com/Library/Blog/291167.aspxWhen a caller books, you collect a lot of information. When a caller doesn’t book, are you still trying to collect as much information as possible and following up? NAVIS clients who follow up with their not-booked prospects are closing as many as 30% to 40%.http://marketing.navistechnologies.com/Library/Blog/291167.aspxSun, 17 Aug 2008 16:12:18 GMThttp://marketing.navistechnologies.com/Library/Blog/290493.aspxThe employees at NAVIS get a big thrill when we hear about the successes that our clients realize when they fully implement our technologies and best practices. We see their conversion rates increase and their revenues go up. It is very gratifying to know that your hard work is having such a positive impact on vacation rental and resort businesses as well as the personal lives of those involved.http://marketing.navistechnologies.com/Library/Blog/290493.aspxSun, 10 Aug 2008 15:40:55 GMThttp://marketing.navistechnologies.com/Library/Blog/289070.aspxI read an interesting article in the local Bend paper today, by Claudia Deutsch of the New York Times News Service. She writes about the efforts of some large direct mail houses to “go green” by encouraging more use of recycled papers and water based inks. One of the key points made was how better management of your list can not only improve your results, it also helps to conserve resources. Amen to that.http://marketing.navistechnologies.com/Library/Blog/289070.aspxSun, 27 Jul 2008 17:00:44 GMThttp://marketing.navistechnologies.com/Library/Blog/287137.aspxOkay, in my last two blogs I’ve covered the importance of the List and the Message in a successful vacation rental and resort direct marketing effort. Now, let’s go over the timing of your direct marketing. Not just timing in the sense of when you distribute your email or direct mail piece, but also how often you send it. In fact, frequency is more important than when you send it out.http://marketing.navistechnologies.com/Library/Blog/287137.aspxSun, 13 Jul 2008 19:50:09 GMThttp://marketing.navistechnologies.com/Library/Blog/286317.aspxIn my last Blog, I discussed the importance of your list in a successful direct marketing effort – with segmentation being the key. Not far behind is the message that you communicate. If the list is the “who” of your marketing, the message is the “what.” It is the main factor that will grab the attention of the reader and motivate action.http://marketing.navistechnologies.com/Library/Blog/286317.aspxSat, 05 Jul 2008 17:38:54 GMThttp://marketing.navistechnologies.com/Library/Blog/283233.aspxWhen it comes to planning and executing a successful direct marketing program, there are some basic elements that you have to consider – your list, your message and your timing. Today, let’s discuss the list.http://marketing.navistechnologies.com/Library/Blog/283233.aspxSun, 29 Jun 2008 19:31:26 GMThttp://marketing.navistechnologies.com/Library/Blog/282224.aspxWhen vacation rental and resort bookings decline, many companies will naturally look for ways to cut costs. If you are one of those who thinks that marketing is the first place to cut, think again. It’s exactly during these down times when you should be looking to increase your marketing.http://marketing.navistechnologies.com/Library/Blog/282224.aspxMon, 23 Jun 2008 15:51:13 GMThttp://marketing.navistechnologies.com/Library/Blog/281188.aspxHigh gas prices are the number one thing on most people's minds. http://marketing.navistechnologies.com/Library/Blog/281188.aspxSun, 15 Jun 2008 18:37:01 GMThttp://marketing.navistechnologies.com/Library/Blog/279438.aspxNAVIS just held a very successful two-day Leaders Conference here in Bend where I spoke about the power of direct marketing to the group of 40 vacation rental and independent resort managers from around the country. The group was receptive to the idea of leveraging their inbound caller data for more targeted marketing.http://marketing.navistechnologies.com/Library/Blog/279438.aspxSun, 08 Jun 2008 15:21:04 GMThttp://marketing.navistechnologies.com/Library/Blog/277648.aspxThe vacation rental management and independent resort markets are definitely feeling the impact of a U.S. economy headed south. http://marketing.navistechnologies.com/Library/Blog/277648.aspxSun, 01 Jun 2008 21:43:34 GMThttp://marketing.navistechnologies.com/Library/Blog/275303.aspxI’m a firm believer in Public Relations. I witnessed the power of PR when I was EVP at Crescent Communications – one of the largest high tech firms in Atlanta and later acquired by Ketchum. I owned my own PR and advertising firm for 10 years and would often leverage PR for my clients. When correctly implemented, PR can be your most powerful marketing tool because the audience sees it as more objective than other types of marketing.http://marketing.navistechnologies.com/Library/Blog/275303.aspxSun, 18 May 2008 16:31:46 GMThttp://marketing.navistechnologies.com/Library/Blog/273635.aspxI’m just back from a vacation to the beautiful South to visit my daughter (thus the blog break). While sitting on the airplane for endless hours, I couldn’t help but be reminded of the branding problem that airlines have and how vacation rental companies and resorts face similar challenges. I call it… The Tray Table Effect http://marketing.navistechnologies.com/Library/Blog/273635.aspxThu, 08 May 2008 16:57:28 GMThttp://marketing.navistechnologies.com/Library/Blog/272226.aspxThe secret to effective marketing is segmenting. The key to effective segmenting is data mining. Slicing and dicing your guest and prospect data is where you will find incremental revenue – even in a down economy.http://marketing.navistechnologies.com/Library/Blog/272226.aspxSun, 27 Apr 2008 18:19:03 GMThttp://marketing.navistechnologies.com/Library/Blog/271295.aspxWe all have our favorite internet links for marketing. I thought I would share some of mine.http://marketing.navistechnologies.com/Library/Blog/271295.aspxMon, 21 Apr 2008 15:07:35 GMThttp://marketing.navistechnologies.com/Library/Blog/270063.aspxJust like Princess Leah bet the farm on Obe-Wan Kenobi, too many vacation rental management companies and resorts put too much emphasis on search engines.http://marketing.navistechnologies.com/Library/Blog/270063.aspxSun, 13 Apr 2008 17:52:41 GMThttp://marketing.navistechnologies.com/Library/Blog/268650.aspxI consider myself a student of taglines. As long as I can remember, I’ve been fascinated by the taglines that companies invent. http://marketing.navistechnologies.com/Library/Blog/268650.aspxSat, 05 Apr 2008 17:16:33 GMThttp://marketing.navistechnologies.com/Library/Blog/267045.aspxThink you can't be creative? Think again. http://marketing.navistechnologies.com/Library/Blog/267045.aspxTue, 25 Mar 2008 23:15:01 GMThttp://marketing.navistechnologies.com/Library/Blog/266047.aspxCapturing and using guest preference information in your marketing can boost vacation rental and resort revenue.http://marketing.navistechnologies.com/Library/Blog/266047.aspxThu, 20 Mar 2008 22:23:06 GMThttp://marketing.navistechnologies.com/Library/Blog/265787.aspxTax rebates may help boost travel. Opens great marketing opportunity.http://marketing.navistechnologies.com/Library/Blog/265787.aspxWed, 19 Mar 2008 15:36:13 GMT