Your One-Stop Fulfillment Automation Solution.

One of the most valuable and yet overlooked sources of new revenue in the vacation rental industry is the guest and prospect database. Every day, with the help of NAVIS Narrowcast, your business is capturing extensive guest and prospect data that has the power to add significant revenue today and tomorrow. But to take advantage of this valuable data in the form of direct mail and email fulfillment requires time and knowledge - two things not always available. 

List Segmentation

We know how to segment your list to get the biggest ROI for your marketing dollars. After all, the list you use for any direct marketing effort can make or break its success. This is why we take the time to run powerful algorithms that find the guests and prospects most likely to book. We look for loyal guests who haven't booked this year, or those who have stayed with you two out of the last three years but haven't yet booked. We look for prospects who have contacted you more than once, with similar geographics and/or demographics as your frequent guests. We take into consideration the time of the year that people are most likely to book (their optimum booking window), their stay patterns, stay value and length of stay. If the data is there, we use it to your advantage.

Scheduling

Once we know who we are trying to reach, we setup detailed schedules that reach out to your guests and prospects as frequently as your budget will allow. You might prefer once a month, twice a quarter, three times a year - it's your choice. The scheduling of touches is flexible and designed to create maximum awareness and reservations. Each touch utilizes a specific direct mail and/or email template that is sent according to the business rules established by you.

Creative Templates

You can choose to provide the direct mail and email templates, or we can handle the creative for you. The key here is to develop a series of pre-designed templates that match your guest's preferences and reasons for stay. You might want 3 pieces for golf, 5 for the beach, 2 for special events and 1 for the water park. The possibilities are limitless. Each template can be developed using the latest personalization and variable graphics techniques for maximum impact.

Tracking

Every piece mailed or emailed is tracked. Plus, an accurate history is maintained of who was sent what and when they were sent it. You will know what worked and what didn't. Over time, you will gain invaluable data that can match buying patterns with schedules and offers that will help to perfect your marketing programs and make them more efficient.

Automation

The beauty of NAVIS Reach is the automation. You can rest easy knowing that your guests and prospects are being touched on a regular basis. Plus, you will get more from your marketing dollars and see your reservations increase.

Download the NAVIS Reach Brochure
or
Contact Your Client Advocate
For More Information