Predictive Data Modeling
How do you get the most out of your customer and prospect database? Let NAVIS Research help with our sophisticated Predictive Data Modeling service. Using the latest SQL queries, Excel pivot tables and filtering algorithms, NAVIS Research Predictive Data Modeling can identify the sweet spot of your database - past guests and likely prospects.
We can sort out your most loyal customers such as those who have booked with you 2 out of the last 3 years, or 3 out of the last 4 years, but have yet to book with you this season. These people are your hot "low hanging fruit" that should be marketed to as quickly as possible.
Designed to work best with vacation rental and resort clients who have a NAVIS interface, the Predictive Data Modeling service aggregates the data captured from your NAVIS Narrowcast database as well as the data from your Property Management System to create the most powerful, comprehensive list possible.
In addition to creating high probability lists, NAVIS can also help with the creative aspects of your direct marketing, including...
