For Marketing Managers, NAVIS Narrowcast Captures More Data and Makes You A Smarter Marketer

Ever wonder which of your resort marketing efforts really bring in guests? Maybe you’ve spent a significant amount on magazine ads, internet ads, internet keywords and direct marketing campaigns but aren't really sure which ones made the phone ring and generated the most revenue.

NAVIS can help you take the guess work out of these and many other key marketing metrics with NAVIS Narrowcast.

Know Your Marketing ROI

You will know exactly how many calls came in and how much revenue was generated for each marketing campaign - even internet keywords. This lets you calculate the ROI for all of your offline campaigns. Combine that with your online metrics from Google Analytics and you've got the most comprehensive picture of your marketing spend - ever.

Drive Web Visitors To Your Agents

NAVIS Push2Talk and Push2Chat are innovative website links that can easily be added to your website. Push2Talk provides instant voice communications with your website visitors. Push2Chat uses instant messaging. Both establish quick relationships with your potential guests and minimize the risk that you'll lose your visitor to a competitor. 

Capture Critical Marketing Data

Every call coming in to your resort business is a potential booking - either immediately or down the road. That's why NAVIS Narrowcast includes a sophisticated lead capture system with robust CRM functionality. Before your phone even rings, for most calls you will know:

• The complete name and address of the caller
• The caller's demographic profile
• The marketing campaign the caller is responding to
• Their status - previous caller, previous guest

This data and more is captured in our robust CRM lead capture system called ELM (included with NAVIS Narrowcast), which automatically appears on your agent's screen when they answer the call. The ELM Lead Form enables the capture of other data about the caller that is very useful for future marketing:

• Multiple phone numbers - office, home, cell
• Email address, with opt-in check box
• Dates of stay
• Reason for stay (beach, golf, etc.)
• Notes of conversation

Mine Your Data for Targeted Marketing

Getting your data out is just as easy. Our multi-select Mailing List feature lets you sort your resort database by date, city, state, demographic profile, marketing campaign, reason for stay, non-booking reason and more. Export your list to Excel for more extensive analysis or transfer to your direct marketing vendor.

If you are using one of the many reservation software packages that interface with NAVIS, your Narrowcast database will include that data as well.

NAVIS Narrowcast is a resort hotel marketer's dream.

For more information on how NAVIS Narrowcast can help improve your resort business effectiveness, Contact NAVIS today.